Viewpoint Color Magazine #19 - Football
With this issue, we explore how color direction can be built entirely from the world of football, not only as a visual reference, but as a structured framework.
Football offers a rare clarity in how color systems are constructed, maintained, and evolved over time. This balance between permanence and progression is extremely relevant for design industries navigating brand longevity within accelerated cycles. Football demonstrates that when color is embedded within systems of meaning, ritual, and community, it transcends aesthetics and becomes infrastructure. Something that carries culture, memory, and identity across time and scale.
THE COVER FEATURES A PHOTOGRAPH BY GILLEAM TRAPENBERGCREATED AS PART OF THE ‘AROUND THE WORLD’ CAMPAIGNBY LACK OF GUIDANCE IN COLLABORATION WITH NEW BALANCE
Viewpoint Color Magazine approaches color as a language. One that moves across disciplines and industries, connecting fashion to interiors, product design to digital environments, art to commerce.