Popeye #939

‘Magazine for City Boys’

This denim-clad July 2025 issue of Popeye is focussed on all things vintage—from the appeal of so-called ‘regular’ secondhand finds and a guide 52 spots to visit around Tokyo, plus a trip to the famed shops of the Hokuriku region with a new Popeye employee, and interviews with four young shop owners on their passion for running vintage shops. 

According to the editors:
‘Popeye magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read Popeye magazine.'