Fare Issue 4 Seoul

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Seoul is a city rooted in ancient memory, faith, and tradition. Thoughtful consideration flavours social relationships and every interaction, from the corner shop to the boardroom. Glimmering all-night shopping districts—clustered with street food carts and cafes—offer a surreal experience for the city’s most nocturnal.

Meanwhile, in industrial backstreets, improvised eateries grill regional specialties, and noodle houses serve up Northern-rooted classics so beloved that they facilitate peaceful political dialogue. From the glam and skyscrapers of Gangnam to the young, trendy Mapo, each of the city’s 25 districts offers not only something different, but a whole lot of it. Heavily inspired by Western ideals, Seoul is an inviting gateway into Korean culture, and an ultra-modern city ready to surpass expectations.