ODDA Korea Issue 3

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Issue 3 explores the power of culture, and how different communities are shaping the future of a country using their intuitions, passions and respect as tools for change. Pushing towards generational endeavors as well as influential subcultures, which will nourish the day of tomorrow, we find joy and inspiration for our S/S 2022 and Cruise issue.

Talking about generational culture, our covers in this issue are exploring different subjects, starting with DNA and Model Leni Klum.

The daughter of the iconic Hedi Klum started her career not too long ago and is already a sensation with a terrific career ahead. Leni is part of a generation that has been raised under the pressure of the public eye, but developed a deep understanding of the arts and what the Fashion industry is about. As ODDA is preparing for a landmark moment with its 10th anniversary – while championing global storytelling across the years – we want to give Korea a piece of our identity since the launch in 2012.

Another sensation in the Korean culture and the Seoul Fashion Scene is top model Xumeen.

As a reference in the fashion industry, not just in his country but in the world, Xumeen shares pages with rising star Oystar, providing an intimate point of view about intimacy, a new appreciation of masculinity, and some of the key spots of the city of Seoul.