The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read POPEYE magazine.

POPEYE No. 954: This is London is a Japanese-language city issue dedicated to London now. The October 2026 edition explores new brands, shops, skate culture, South London jazz, music bars, fashion and everyday city life — all through POPEYE’s unmistakable “Magazine for City Boys” perspective. A strong issue for readers interested in London, Japanese magazines, fashion, subculture, music and contemporary city guides.

Popeye #954 - This Is London

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